Racial inequality is an inescapable reality that is all around us. It didn’t begin with us, but it can end with us. If we choose to act.
Our History
For years we have put a spotlight on bias and inequality to spark dialogue that leads to understanding and action. And we’ve made equality a priority across our brands and our global operations. But that is not enough. More is needed. Now.
P&G Canada Steps Up to Support Black, Asian and Indigenous Communities
Over the past year, in the midst of a global pandemic, there has been an increase in hate speech and hate crimes around the world, as well as in Canada. P&G Canada has stepped up and committed to match donations to four United For Chanage funds: Black Solidarity Fund, Asian Solidarity Fund, Anti-Racism Fund and the Indigenous Peoples Solidarity Fund. To date, these funds have generated a total of CAD $3.5 million to support marginalized communities and anti-racism initiatives across Canada.
#MyHairMyStory
Created by Black PhD's and scientists who understand the unique needs of textured hair, the Gold Series Collection is a breakthrough line designed to provide strength and moisture for women with relaxed, natural, or transitioning hair. The Gold Series #MyHairMyStory campaign celebrated eight Black Canadian women embracing their personal hair journeys.
Debuted in 2017, “The Talk” highlights the painful, but necessary conversations Black parents have with their children to help prepare them for prejudices they may face growing up in a society that judges them based on the color of their skin. Directed by Malik Vitthal and produced together with BBDO and Egami Group, the film received numerous accolades including a Daytime Emmy Award.
Continuing its ongoing advocacy for equality and inclusion, and to help address rising levels of bias against the Asian and Pacific Islander community, P&G released, “The Name,” as part of an integrated campaign to inspire conversation and encourage people to learn how to say Asian names, because feeling a sense of belonging in society starts with one’s name.
