P&G’s roots in LGBTQ+ inclusion and advocacy are built on the example set by our people. Individuals who used their voice to fight intolerance, tackle bias and put themselves at risk for equal treatment and protection.
The journey has not been easy. Nor have we always been right.
Progress — initiated by a few brave employees often in the face of strong resistance — helped to change our culture, shape the company attitude and strengthened our commitment to the LGBTQ+ community. We’re using our voice to drive acceptance, inclusion and a love for humanity.
As a leading advertiser, we are using our voice to promote equality and inclusion. The images and messages we put into the world affects perception and culture. We are committed to the accurate portrayal of the LGBTQ+ community in our advertising and promoting a deeper understanding of the impact of LGBTQ+ visibility on cultural attitudes and nurturance.
Through personal stories, conversation and one-to-one relationships, we can help to expose bias, create human connection and change hearts and minds. Together, we can better our communities and shape more inclusive policy. These stories can have a profound impact on those that hear them. As one person wrote,
“Thank for you for being my inspiration and the spark that lit the fire in me, a fire I never thought in my life that would be lit. I am living an unbelievably happier life. Thank you for saving another soul.”
P&G created three award-winning films about LGBTQ+ representation both inside and outside the walls of the Company. Check them out here.
The Words Matter
They Will See You
Out of the Shadows
Raising visibility of the LGBTQ+ community
In Canada, Pantene launched a third chapter of its #HairHasNoGender campaign in support of the LGBTQ+ community. Workplace: Re-Imagined shares the stories of members of the 2SLGBTQ+ community. The film series explores the role of hair in expressing identity and how an inclusive work environment – and in particular, the support of colleagues – can give 2SLGBTQ+ the confidence to express their true identity in the workplace.
Crest has long been a supporter of Pride and committed to celebrating diversity and strengthening the LGBTQ+ community in a disruptive, yet genuine way. To do that, Crest has been telling real stories that celebrated something simple. Something that we all can do and something that the world needs more of. We celebrated the smile. Crest has created videos that told true stories where a smile turned a fearful moment into a moment to be celebrated — all to encourage a world with more smiles.