Gender equality

Woman soccer player
Gender equality Icon

We See Equal

Many of our products are made uniquely for women and men. We have deep insights into their lives, their challenges, and their aspirations. So when it comes to the gender bias they face, it’s up to us to help change the narrative.

In 2017, we launched this gender equality campaign to show the world as we see it—equal. It’s been viewed millions of times in more than 180 countries and was named one of the most inclusive ads of 2017 by the Association of National Advertisers (ANA).

Watch video: P&G #WeSeeEqual – Gender Equality

We focus on three areas where we can uniquely make a difference. Click to jump to each section and learn more.

A couple on a couch watching women's soccer game on TV

Advertising & media

The ANA found that 28% of ads portray women negatively. As one of the biggest advertisers in the world, we leverage our powerful voice to help break down stereotypes and motivate change.

Ariel #ShareTheLoad

In India, 70% of children believe it’s a woman’s responsibility to do the laundry—a belief deeply rooted in their culture. Our leading detergent set out to change that gender bias … and prompted more than 2 million men to sign a petition to help out with housework.

Watch video: Ariel – #ShareTheLoad

Timelines | Katie Couric x SK-II

In the latest Change Destiny campaign, SK-II and Katie Couric want to inspire women around the world to draw their own timelines and celebrate that destiny is a matter of choice, instead of living a life according to society’s expectations of them.

Watch video: The Expiry Date | SK-II #changedestiny

Fairy #MakeItFair

In the U.K., 70% of women still do all the household chores. So Fairy decided to remove the “y” from their iconic logo, to remind every family member to do their part and pledge to #MakeItFair.

Watch video: Fairy UK Asks: "Is housework shared fairly in your home?"

Always #LikeAGirl

50% of girls experience a huge drop in confidence at puberty—and never get it back. Always set out to change the profound effect words can have on girls at that age, starting with a phrase commonly used as an insult.

Watch video: Always #LikeAGirl
Female interested in rocket and robot technology

Education & economic opportunities

Every girl deserves access to education. And as a woman, she deserves to live to her fullest potential. Economic equality can only make our world stronger. Through our company and brand impact programs, we’re helping to make gender equality possible.

Always Keeping Girls in School

Female child in classroom

In some countries, a girl’s period could lead her to miss school—or drop out altogether. In 2006, Always started providing African girls with puberty education and sanitary pads. Since then, 78% of schools reported an improvement in attendance.

The woman and the man present the presentation

Inclusive environment inside P&G

We’re committed to creating a culture where everyone is treated equally and can contribute to their full potential. It’s why achieving a 50/50 representation in all parts of our company is a top priority.

Equal parent benefits

Parents with child

In 2017, we expanded our benefits in 26 countries to include enhanced maternity, adoption, and paternity leave—through their child’s first year.

National Association for Female Executives

Top Companies for Executive Women

National Association for Female Executives

Our partners

Every day we’re working toward a world that sees equal, but it can’t be done alone. To strengthen and increase our impact, we partner with organizations that share our commitment to gender equality.

  • Association of National Advertisers
  • Lean In
  • Catalyst CEO Champions For Change
  • UN Women
  • Women in the World
  • WASH United
  • Save the Children
  • #SeeHer
  • Global Citizen
  • Seneca Women
  • CARE
  • Sesame Workshop
  • World Vision
  • Network of Executive Women
  • Women’s Business Enterprise National Council
  • WEConnect International
  • LEAD Network
  • Geena Davis Institute on Gender in Media