Woman is playing with children
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Reducing our footprint one step at a time

The world is increasingly depending on companies to make sustainable choices. As one of the largest consumer goods companies in the world, we have an environmental responsibility to do the right thing. At P&G, sustainability is crucial and we are committed to doing our part.

P&G sustainability goals for 2030

During Earth Week in 2018, we released our new sustainability goals called Ambition 2030. These wide-reaching goals have one purpose in mind: to enable and inspire a positive impact on our environment and society while also creating value for us as a company and you as a consumer.

In an effort to address two of the world’s most pressing environmental challenges — finite resources and growing consumption — we have focused our ambitious goals on these specific areas.

Click to jump to each section.

Environmentally friendly factory

2030 Ambition: Brands making a positive impact

In a world where sustainable lifestyles have become more important than ever, we need brands to meet the performance expectations while also helping to solve some of the most complex challenges facing our world That’s why we’re working to make social and environmental responsibility an integral component of every brand in our portfolio. Here’s how.

Mother daughter in front of the washing machine

Goal: 100% of our leadership brands will enable and inspire responsible consumption

All our leadership brands should constantly grow and create value while also having a measurable, positive impact on society and our environment.

Ariel 3in1 Pods

The Ariel Ambition is to reinvent a better clean to consume a 50% lower amount of resources in key impact areas such as energy and water.

Herbal Essences

Herbal Essences is committed to enabling everyone to experience the positive power of nature, supporting biodiversity for the benefit of people and the planet.

Brand 2030 CriteriaBrand 2030 Press Release
Adult holding manufacturing waste

Goal: 100% of our packaging will be recyclable or reusable

We plan to make this happen for most of our packaging through a combination of material choice, package design and working with partners to create innovative solutions for more sustainable products.

However, the unique challenge lies in the remaining fraction of our packaging because they use materials and formats in much smaller amounts By 2030, we’ll find solutions through technical and commercial innovation.

2030 goal: Ensure 90% of product packaging is recyclable.

96% towards our 2020 goal

As of 2018, 86% of P&G packages are considered recyclable.

Head & Shoulders

In partnership with TerraCycle and SUEZ, we produced the world’s 1st recyclable shampoo bottle made with up to 25% recycled beach plastic.


Charmin and Puffs have moved to 100% recyclable packaging for many of their products.

Woman enjoying the fragrance

Goal: Build even greater trust through transparency

We know consumers want to know as much as they can about our products and the ingredients that go in them. That is why we are continuing to provide transparency around our ingredient innovation and safety science.

Tide HE Turbo

Tide purclean™ is certified 65% bio-based, with 100% recyclable packaging, and is produced at a plant that sends zero manufacturing waste to the landfill.

Product Safety ProcessIngredients We UseIngredients For Good
Momentum for change

2017 Momentum for Change Lighthouse Award for world’s first recyclable shampoo bottle made from beach plastic

-United Nations Climate Change Secretariat

Windmills and forest

2030 Ambition: Reducing our supply chain footprint

Our goal is to keep the promise of "quality you can trust." That's why behind each P&G product there is a supply chain committed to environmental responsibility — from sourcing our ingredients to getting the final product on the shelf.

Adult working in factory

Goal: Reduce our footprint and aim for circular economy solutions based on regeneration and restoration

AMBITION #1: 100% renewable electricity and cut GHG emissions in half at P&G sites

AMBITION #2: Our sites will deliver a 35% increase in water efficiency as well as source at least five billion litres of water from circular economy sources

AMBITION #3: Advance at least 10 significant supply chain partnerships to drive circularity on climate, water or waste

66% to our 2020 goal

2020 GOAL: Reduce absolute GHG emissions by 30%.
As of 2018, we’ve reduced emissions by 20%.

100% to our 2030 goal

2030 GOAL: Reduce water use in manufacturing facilities by 20% per unit of production.
24% water reduction per unit of production used in P&G manufacturing facilities.


Goal: Protect and enhance the forests we depend on

We use wood pulp in some of our products, and we have rigorous policies in place to ensure we are sourcing responsibly from forests certified to the highest standards. However, as we look to the future, we want to do more to not only protect but also enhance them.

AMBITION #1: Collaborate with numerous organizations to increase the global area of certified forests, while strengthening certification systems.

AMBITION #2: Lead the charge in efforts to develop products with a Forest Positive approach. Inspired by the World Wide Fund for Nature, this practice will deliver health benefits that will sustain the forests we depend on.


Each Bounty sheet is 2X more absorbent than the next leading custom-size-it brand. 100% of the wood fibre used to make our paper is from responsibly managed forests.


Charmin and Puffs have moved to 100% recyclable packaging for many of their products.


Goal: Improve the livelihoods of small palm farmers

As members of the Roundtable on Sustainable Palm Oil, we are committed to sourcing our palm and palm derivatives responsibly. In areas like Malaysia and Indonesia — which house our largest supply chain and have a high density of small farmers — we are implementing local programs to build responsible agricultural practices. This will help small farmers increase their yield while maintaining P&G sustainability standards.

Our Palm Oil Policy
United States Environmental Protection Agency

Climate Leadership Award 2017: Organizational Leader

Recognized for active leadership to address climate change and reduce greenhouse gas emissions The US Environmental Protection Agency,
the Center for Climate and Energy Solutions,
and The Climate Registry

Adult washes dishes

2030 Ambition: A society working together

We have put more environmental sustainability goals in place to protect our water and find ways to repurpose waste. However, we also know we cannot do it alone. Solving the biggest challenges that we face will require collaboration, which is why we are focused on creating partnerships that will enable people, the planet and our business to thrive.

Clean nature

Goal: Create solutions so that no packaging finds its way to the ocean

We are saddened by what’s happening to the world’s oceans. That is why we have included a plastics pledge in our 2030 goals. Internally, we are figuring out holistic solutions so that no P&G packaging finds its way to the ocean. We are also partnering with organizations that have the same goal in mind, and are already finding ways to stem the flow of plastic to the world’s oceans — like the Trash Free Seas Alliance in Southeast Asia.


Fairy Ocean Plastic bottles are made from 10% ocean plastic and 90% post-consumer recycled plastic. The 100% recyclable bottles were launched to show what can be done to prevent plastic waste from reaching the ocean.

Washing the dishes

Goal: Protect water for people and nature

Being responsible with the water we depend on is critical to the future of our planet. There's a diverse mix of landscapes, cultures, economies and climates that make water issues complex and require solutions unique to each river basin.

By 2030, we aim to have clearly defined our priority basins, the partners we'll work with and the actions needed to address the water challenges specific to each basin. Once that is done, we will look to advance the solutions to increase their resilience.

98% to our 2030 goal

2030 GOAL: Ensure 70% of washing machine loads are low-energy cycles.
As of 2018, 69% of loads are low energy.

70% to our 2030 goal

2030 GOAL: Provide 1 billion people with access to water-efficient products.
As of 2018, we’ve provided access to 700 million people.

Cascade Platinum Action Pacs

Cascade Platinum Action Pacs clean stuck-on food so well you can save more than 20 gallons of water per load.*

Swiffer WetJet

Households using Swiffer Wet or WetJet can save more than approx. 265 litres of water per year compared to the standard mop and bucket.

Arbor day foundation

2018 Friend of the Forest Award

-The Arbor Day Foundation

Woman holding a child

Goal: Advance recycling solutions for Absorbent Hygiene Products

Who would have thought you could recycle used diapers? Invented by our joint venture Fater in Italy, we found out a way. The breakthrough technology recycles used absorbent hygiene products to create new products and materials of added value. Partnering with cities, waste operators, and other partners, we plan to have this recycling practice operational in 10 cities across the globe by 2030.


Pampers used this technology to recycle used diapers into bottle caps and viscose, a semi-synthetic fibre.

Photo - People planting plants

2030 Ambition: Integrate sustainability in our workplace

Our manufacturing organization has made tremendous progress across climate, water and waste — and that’s driven largely in part by the passion and ingenuity of our employees. If we want any chance of reaching our 2030 goals, we know how important it is to keep them engaged and equipped.

We have developed a detailed environmental responsibility plan for employees across all levels and organizations to ensure they not only know our goals, but have ways to incorporate them into the work they do every day.

Integrating social and environmental sustainability in our business plans as a key strategy.

Educate employees across all levels.

Reward progress and integrate recognition in employee performance assessments.

Business intelligence group logo

2018 Sustainability Leadership Award and Sustainability Initiative of the Year Award

-Business Intelligence Group

See the latest in our environmental sustainability efforts

German sustainability

January 9, 2018

German Sustainability Partner to Launch First Head & Shoulders Shampoo Bottle with 20% Beach Plastic

Our Head & Shoulders brand kicked off 2018 with a new collaboration with an industry partner.

Read more

All goal numbers are representative of progress since 2010.
*Pre-rinsing dishes prior to loading the dishwasher uses up to 20 gallons of water. (Source: Energy Star energystar.gov)