Lead with Love

Pinky holding hands
Lead with Love Icon

At P&G, doing good has been in our DNA since we were founded more than 180 years ago. For generations, we’ve supported consumers and communities through unexpected challenges, and today is no different. As part of our commitment to Lead with Love, we are stepping up to create positive change for people, communities and the planet. Working with our brands and valued partners, we have done more than 2,021 Acts of Good in 2021 and will continue to do more around the world.

P&G Continues Acts of Good

Lead with Love-logo
Emotions Video Thumbnail

Lead with Love

While we remember the challenges we’ve faced, we will also remember the moving moments of human kindness we’ve seen as we’ve come together to support each other. That’s why our commitment is ongoing, and as we step forward into the new year, we’ll continue to use our resources, scale, and global voice to drive action and positive change. From striving toward equality and inclusion; to conserving nature’s valuable resources; to providing relief to those impacted by disasters and emergencies, P&G and our brands will continue to make meaningful and lasting impact through more acts of good.

At P&G, we believe even small actions can make the world a better place – but we can’t do it alone. So, let’s continue to work together to do more for each other and for our planet.

Join us, and let’s do more acts of good.


Supporting Black, Asian and Indigenous Communities
In the midst of a global pandemic, there has been an increase in hate speech and hate crimes around the world and in Canada. P&G Canada has stepped up and matched donations to four CanadaHelps funds: Black Solidarity Fund, Asian Solidarity Fund, Anti-Racism Fund and the Indigenous Peoples Solidarity Fund. In 2021, these funds generated a total of CAD $3.5 million to support marginalized communities and anti-racism initiatives across Canada.

Scroll to learn more about how P&G and our brands #LeadWithLove doing Acts of Good in our communities, to advance equality and inclusion, and to protect the environment. See what P&G is doing to support the United Nations’ Sustainable Development Goals here.


To learn more about the good we are doing around the world, check out our 2021 Citizenship Report.